Clearing names and logos before you invest in packaging, signage or advertising
Filing USPTO applications and answering office actions through registration
Registering U.S. trademarks for foreign brands, which must file through a U.S. attorney
Managing renewals, maintenance filings and growing trademark portfolios
Choosing a name is a business decision with legal consequences. A mark that conflicts with an existing brand can force a costly rebrand after packaging, signage and marketing are already paid for. A mark that is merely descriptive may be refused registration or be hard to enforce. We help health care and consumer product businesses pick names they can own, then secure and maintain the registrations that protect them.
What we handle
Clearance searches and opinions. We search federal and state registers, common-law uses, domain names and marketplaces, and give you a clear view of the risk before you commit to a name.
Brand strategy. We advise on choosing distinctive marks, protecting house brands and product lines, and filing for logos, slogans and trade dress.
USPTO applications. We prepare and file applications with accurate descriptions of goods and services, proper specimens and the right filing basis, including intent-to-use filings for products still in development.
Office actions. We respond to refusals based on likelihood of confusion, descriptiveness, specimens and other issues, and work with examiners to move applications to registration.
Foreign brands entering the U.S. We help foreign producers of cosmetics, foods and supplements register their marks in the United States, including filings based on foreign registrations and Madrid Protocol extensions.
Portfolio management. We docket deadlines, file declarations of use and renewals, record assignments, and keep ownership records ready for diligence.
Why it matters in regulated industries
Product names in health care and consumer products face rules beyond trademark law. A name that implies a health benefit, a drug or a particular ingredient can draw scrutiny from the FDA, the FTC or state regulators. We review proposed names and taglines with those rules in view, so the brand you register is one you can actually use.
